This Privacy Policy explains how the Awaken mobile application (the "App") handles information. It applies to your use of the App on iOS and Android.
Awaken is designed to be privacy-preserving by architecture, not merely by promise. The App has no user accounts and no backend database. We do not operate servers that receive or store your personal information. Almost everything the App does happens on your device.
The one exception is AI verification of photo and spoken missions, which necessarily involves transmitting the capture for analysis. Section 5 explains exactly what happens in that case.
Please also read our Terms & Conditions.
| Data controller | NexAtlas Labs |
|---|---|
| Contact | support@nexatlaslabs.com |
| Application | Awaken (com.nexatlaslabs.wakr) |
For the purposes of the EU and UK General Data Protection Regulation ("GDPR"), NexAtlas Labs is the data controller in respect of the limited processing described in this policy.
The following is created by you and stored locally on your device. It is not transmitted to us and we cannot access it:
This information is removed when you uninstall the App.
When you complete a photo or spoken mission, the photograph or audio recording is transmitted for AI analysis. See Section 5 for full detail.
Our AI provider (Google) may process technical information inherent to handling a network request — such as IP address, request timestamp, and device or SDK version — for security, abuse prevention, and service operation. This is processed by Google under its own privacy terms and is not provided to us in an identifiable form.
To be explicit, the App does not collect, transmit to us, or store on our systems:
The App contains no third-party advertising SDKs and no analytics SDKs that profile you.
This is the most privacy-sensitive part of the App, so we describe it precisely.
We never receive, store, or have access to your photographs or voice recordings. They travel from your device to Google's AI service and back. There is no copy on any system operated by NexAtlas Labs, because we operate no such system.
Processing by Google is governed by the Google Cloud / Firebase terms and the applicable Google Privacy Policy. Google acts as our processor for this operation. Under the Gemini API terms applicable to paid Google Cloud and Firebase AI usage, prompt and response data is not used to train Google's general-purpose models.
We encourage you to review Google's Privacy Policy and Firebase's privacy documentation.
If you prefer that no capture ever leaves your device, assign your alarms one of the fully on-device missions:
These require no internet connection and transmit nothing.
Please avoid capturing other people, sensitive documents, or private surroundings when completing a mission. You are responsible for the content you capture, as set out in our Terms.
| Information | Purpose | Where processed |
|---|---|---|
| Alarm settings and preferences | To ring your alarms at the correct time with the correct mission and sound | Your device only |
| Progress and streak data | To show your consistency and insights within the App | Your device only |
| Mission photograph or recording | To verify that you completed the mission so the alarm can stop | Transmitted to Google AI; discarded after |
| Imported audio file | To play as your chosen alarm sound | Your device only |
We do not use any information for advertising, profiling, automated decision-making with legal effect, or resale.
If you are in the European Economic Area or the United Kingdom, we rely on the following legal bases:
Where a photograph or voice recording could be considered to contain biometric or otherwise special category data, we rely on your explicit consent (Art. 9(2)(a)), given by your deliberate choice to select and complete such a mission. You may withdraw that consent at any time by switching to an on-device mission.
We note that the App does not perform biometric identification: the AI is asked only whether an image or recording satisfies a described criterion, never to identify a person.
| Data | Retention period |
|---|---|
| Alarms, settings, streaks | Kept on your device until you delete them or uninstall the App |
| Imported audio files | Kept on your device until you delete them in the App or uninstall |
| Mission audio recordings | Deleted immediately after verification completes |
| Mission photographs | Held in memory only during the attempt; never written to persistent storage |
| Data held by NexAtlas Labs | None. We operate no user database |
Uninstalling the App removes all locally stored data. This cannot be undone, and because we hold no backup, data removed this way is not recoverable.
Each permission is requested only for the stated purpose, and may be revoked at any time in your device settings.
| Permission | Purpose | If declined |
|---|---|---|
| Notifications | Display and sound the alarm, including over the lock screen | Alarms cannot ring; the App cannot function |
| Exact alarms (Android) | Fire the alarm at the precise scheduled minute | Alarms may be delayed by the system |
| Battery optimisation exemption (Android) | Prevent the system suppressing overnight alarms | Alarms may be delayed or missed |
| Camera | Capture a photo for a photo mission | Photo missions unavailable; other missions still work |
| Microphone | Record audio for a spoken mission | Spoken missions unavailable; other missions still work |
| Motion sensors | Count shakes during the shake mission | Shake mission unavailable |
| File access | Import an audio file as a custom alarm sound | Built-in alarm sounds still available |
The camera and microphone are activated only for the duration of an active mission attempt. The App does not record in the background.
Awaken offers a free trial followed by an auto-renewing paid subscription. All payments are processed by Apple or Google — never by us.
We do not receive, see, or store your payment card number, billing address, or financial account details. The app stores provide us only with aggregate, non-identifying information about purchases (for example, the number of active subscriptions).
Payment data is handled under Apple's Privacy Policy or Google's Privacy Policy respectively.
We apply measures appropriate to the limited data involved:
No method of transmission or storage is completely secure. We encourage you to protect your device with a passcode or biometric lock, since local data is only as secure as the device holding it.
Mission captures sent for AI verification may be processed on Google infrastructure located outside your country of residence, including in the United States.
Where such a transfer involves personal data of individuals in the EEA or UK, it is made under appropriate safeguards, including the European Commission's Standard Contractual Clauses as incorporated into Google's data processing terms.
Because captures are transient and are not retained after verification, the transfer is momentary and no cross-border data store is created.
Depending on where you live, you may have rights to access, correct, delete, restrict, or object to the processing of your personal data, to data portability, and to withdraw consent.
How to exercise these rights in practice: because Awaken stores your data only on your own device and we hold no copy, you have direct and immediate control. You can delete alarms and imported sounds in the App, revoke camera and microphone access in device settings, switch to an on-device mission to stop AI processing entirely, or uninstall the App to erase all local data.
We cannot access, export, correct, or delete your data on your behalf, because we never hold it.
If you wish to make a formal request or have a question about your rights, contact support@nexatlaslabs.com. We will respond within 30 days.
If you are in the EEA or UK, you also have the right to lodge a complaint with your local data protection supervisory authority.
Awaken is not directed at children under 13, and we do not knowingly collect personal information from them. The App has no accounts, no social features, no messaging, and no advertising.
If you are a parent or guardian and believe a child under 13 has used the App in a way that concerns you, please contact us. Note that because all data is stored locally, uninstalling the App removes it immediately.
We do not sell or share personal information as those terms are defined under the CCPA/CPRA, and we have not done so in the preceding twelve months. We do not use personal information for cross-context behavioural advertising.
California residents have rights to know, delete, correct, and opt out. As explained in Section 14, we hold no personal information about you, so the practical exercise of these rights takes place on your device.
Legal bases are set out in Section 7, international transfers in Section 13, and your rights in Section 14. We have not appointed an EU or UK representative, as our processing does not meet the threshold requiring one under Art. 27 GDPR.
The privacy labels we publish on the App Store and the Data Safety section we publish on Google Play are consistent with this policy. In summary: data is not collected for tracking, is not linked to your identity, and is not sold. Camera and microphone data is used solely for app functionality and is not retained.
We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page.
If we make material changes — particularly any change that would introduce collection or retention of data we do not currently collect — we will provide prominent notice within the App before the change takes effect, and obtain your consent where required by law.
We encourage you to review this page periodically.
For any question, concern, or request regarding privacy:
| Entity | NexAtlas Labs |
|---|---|
| support@nexatlaslabs.com | |
| Application | Awaken (com.nexatlaslabs.wakr) |
| Response time | Within 30 days |